simple set

I am super pleased with how the latest worship set at the Beachside Church turned out! It accomplished our three primary objectives:

  • simple
  • inexpensive (under $500.00)
  • and high impact

It’s hard to tell in still photos, but the pendant fixtures appear to change colors during the worship set. (See pic below for one of the alternate color schemes.)

(Sorry there are no good photos during one of the services. I had to take these during rehearsal since I was working in the production booth.)

The set is comprised of 5 large pendant fixtures complete with unique paper shades. The fixture, designed by Marcus Arvonen of Sweden, is inspired by the textured florets of a dandelion.

Lighting design and technical execution was completed by Preston Dantoni, another staff member at the Beachside Church. Thanks Preston for riggin up all the cans and spots!

Here are a few action shots of Zach leading on stage…

I think my favorite part about this set beyond the whimsical nature of it is it’s overall consistency. No matter what happens on the stage, the overall look of the set remains uninterrupted for everyone in the room no matter where you sit. Everyone gets to experience the ambiance and changing dynamics. I love it and can’t wait to see how it evolves for the Christmas set!


sleep in on sunday

Last Sunday, The Beachside Church launched all new service times as well as a new Saturday service. There are now six opportunities to participate in worship, two on Saturday and four on Sunday.

This exterior street signage posted along the Granada bridge advertises the new Saturday service times. Hopefully this additional service will help free up some seats on Sunday for guests and visitors. All in all, we are thrilled to see the community growing and blessings on this ministry!

a fresh start for Radiant Health

We are so excited for our friend Brandon LaVelle and the launch of his new chiropractic business, Radiant Health.  Needless to say we were thrilled when Brandon approached us to develop the new graphics and visual identity for the business.


exterior signage held by Brandon Lavelle, D.C.


Hooray for a happy customer!

If you are in the greater Daytona Beach area and interested in chiropractic care, please check out Radiant Health!

Graphic design services by Silo C included:

  • logo development
  • business card
  • exterior signage

Thank you Brandon for letting us be apart of such an exciting time in your life! Best of luck with the business!

tea for two and a table for six

Our dining table was also a labor of love from my parents, Jim and Debbie Joiner.

Inspired by the beautiful wood slab tables of  the Jeffrey Greene design studio, I had the idea for this raw wood table. The rough aesthetic makes a bold statement as it stands in contrast to the rest of our modern furnishings.

This great piece of furniture started out as a big hunk of curly maple my parents has planed. Thus began the tedious process of sanding, matching, gluing, bolting, staining, and polyurethaning.

The construction of the table is celebrated by the exposed bolts in the table top.

The top edge expresses the raw bark original to the tree exterior.

Zach and I love to eat and work at this table. It’s completely perfect for us. We also hope to entertain many friends and family around this beautiful table for years to come!

a place for candles and cords

Furniture design is something I have begun to dabble in since moving back to Florida. I am fortunate to have two wonderful parents who know how to build furniture (or are willing to work with my drawings to figure it out!).

I recently designed an entertainment center called “the candleplace” for our living room. We needed something that looked modern and interesting while housing our electronics and concealing the wiring to our wall-mounted flat panel tv.

This modern and unexpected “candleplace” achieves all our functional goals while aesthetically referencing the scale and components of a traditional fireplace.

The “hearth” component, or base of the unit, creates all the storage space and utilizes a frameless, magnetic door. There is also an open cube on one end for DVD storage.


side storage

As a way to simulate a fireplace look and feel without an actual fire, candles, sand, and branches were incorporated in glass vases.


I am really happy with how it turned out and how it compliments the rest of our living area.

‘Light’ is the end of the line

It appears this is the end of the line for me and Design Sherpa’s “What Inspires You” contest. I was not selected as one of the top 10 to move on to phase 3 of the competition. That being said, here’s my last (and final) submission. Instructions were to write a 350 word essay on any interior design topic.

My topic? Light.

Light. It’s one of the most powerful and expansive forces in the world. Life is sustained by it and our world is defined by it. Light has no mass yet it dictates dimension wherever it goes. Too much can scorch and too little can starve.  Without it, our world is boundless. A colorless abyss of obscurity and omission. Space and shapes are left undefined, expressions and emotions are left unknown.

Whether a flame, a bulb, or a distant star this visual kinetic force is the lens in which everything we know is perceived and brought to life. Brilliant, dull, warm, cool, natural, artificial. Light is character-defining. It’s the narrator of every interior story and is the painter of every architectural canvas.

I believe that lighting is the single most important component when it comes to creating spectacular spaces. It defines space just as much as walls and windows or furniture and fixtures. Directing and controlling light is a critical task for every homeowner and business owner alike looking to create a dynamic interior experience.

Deciding the ambiance you want a space to have is paramount. A single spot light can make a dark interrogation room feel intimidating or make the details of a museum sculpture look dramatic and imposing. Although color and texture also personify space, a bright light can transform an average red into a vibrant, fierce object of intensified expression.

Determining your focal point as either the object enhanced by light or the light itself is also important. A small, recessed fixture in a hallway highlighting vivid artwork can define an interior scheme just as much as an exquisite pendant fixture suspended over a dining table.

In order for light to be impactful, correct lighting placement is also imperative. Light intensity, color saturation, and shadow definition are directly related to spatial distance. The right light in the wrong place can have detrimental effects.

Although working with light and lighting products can be challenging, the benefit of harnessing light’s power is well worth the time and effort required to make a space truly shine.

innovate, differentiate, communicate

Tom Peters "Design" | recommended reading

For all you new entrepreneurs out there or small business owners, this is a must read if you want to find lasting success in our competitive, consumer economy. Tom Peters, best known for his “In Search of Excellence” series, is an impassioned writer on the practices of business management. Tom’s 2005 “Essentials” series includes this little jewel of a book, “Design,” that I was given while working at Gensler. (Tricia… I think it was you. I am eternally grateful and indebted to you for this.)

Anyways, the book is transformational for those out there looking (or needing!) to reinvent their business and exposes how good companies become GREAT ones. The secret?  They embrace design in all facets of business (and life), sell experiences over products and services, and find ways of exploiting their desirable difference in the marketplace. I encourage all our clients to read this prior to our discussions because believing in effective branding MUST start at the top (with you Mr. Business-owner) and encompass every aspect of an enterprise.